The reasons to love drugstore makeup are endless. First, there's the obvious: the price. There's nothing better than being able to try—and fall in love with—something new without worrying that you'll never be able to afford it again. Second, unlike having to trek to a specialty shop or wait for free shipping, you can always count on a CVS, Target, or Walmart to be nearby. But most of all, drugstore makeup has really gotten good over the past few years.
In 2018, that was especially true. New K-beauty launches landed on drugstore shelves, classic brands like Maybelline and CoverGirl got makeovers—both in messaging and formulation—and the overall quality of drugstore makeup honestly now revels some of what you'll find at the department store.
Of course, the one downside of drugstore makeup is that—more often than not—it's tough to test in-store, so it can be hard to tell what you’re going home with. Luckily, we rounded up the best of the best, so you don't have to take the gamble. Of the hundreds of products our editors tried this year, these were the drugstore makeup buys that found a permanent home in our makeup bags.
Published at Sun, 30 Dec 2018 22:15:00 +0000