Orolay Thickened Down Jacket Review: Why Everyone Has This $130 Amazon Coat

There's no place like the Internet for surprisingly in-depth reviews for pretty much any kind of product, from cosmetics to sneakers. When people really love an item, you'll catch on quick—because all of a sudden you see it everywhere. For the second winter in a row, there's no question about what the Very Best Coat is: No jacket is quite as hyped up as that one quilted puffer from Amazon.

It's technically called the Women's Thickened Down Jacket, by Chinese outerwear brand Orolay, but Internet users lovingly refer to it as "the Amazon Coat." By all means, it's a fairly standard winter coat—waterproof and slightly oversize, lined, with large pockets, available in multiple colorways. Perhaps its most important quality, though, is that it's instantly shoppable (and very much available) on Amazon. You shouldn't mistake this for yet another impulse buy, though. According to Amazon reviewers, Orolay's Women's Thickened Down Jacket is the best coat they've ever found.

Currently, this Orolay coat ranked as the number-one best-seller on Amazon's site. It has an average rating of 4.2 stars, with 5,958 customers chiming in in the review section at press time. From 2014 until now, it's earned comments like "I absolutely LOVE this jacket" and "I am so in love with this coat" consistently. (Can any other hyped-up fashion drop say that?)

Orolay Women's Thickened Down Jacket, $129.99, Amazon

All the excitement around the Amazon Coat isn't exactly new: It's been featured in New York magazine, where it was praised by Neiman Marcus fashion director Ana Maria Pimentel and Knockout Beauty founder Cayli Cavaco.

People sure know about it now—its second winter on the market has brought the Amazon Coat even more attention, and an Instagram account to boot.

Sure, you can find a puffer jacket at just about any retailer where outerwear is sold. But this coat is special. It has democratic appeal—just about anyone can order from Amazon—and it has the support of nearly 6,000 reviewers.