Over the last few months, it has become clear that minimalism is having another moment in the spotlight. Just look at designers-on-the-rise Rejina Pyo and Nanushka, who both embrace the clean-cut appeal of block-colours and timeless silhouettes. Even Instagram is getting in on the action, with accounts such as @simplicityarchives and @simplicitycity eschewing clickbait newness and instead of celebrating simplicity in the world of design, both past and present.
“Approaching each season, we look to our six muses; the fashion pioneer, the warrior, the free spirit, the curator, the romantic and the purist,” explains Natalie Kingham, buying director at MatchesFashion. “The Purist opts for minimalist style with a sleek, functional edge, and this season we noticed a new mood for clean, monochromatic elegance on the runway. This back-to-basics approach to wardrobing reinforces the pieces that matter—the clean, modern staple items that become the building blocks for the ultimate wardrobe.”
Published at Fri, 25 Jan 2019 04:08:00 +0000