Milk Makeup was founded by the New York-based photography studio, Milk Studio in 2016 and it’s gone from strength to strength in a short space of time. From multi-use cheek to lip tints to their most recent launch—stick face masks in matcha and watermelon—Milk Makeup just gets it. They understand that we want easy-to-use, multipurpose products that look cute on a shelf and feel great on our skin.
As a brand, they’ve held a bit of a fascination with us Brit girls for some time now, mainly down to the fact it wasn’t stocked, or sold in the U.K. Well, that’s just changed as we can now add it to our Cultbeauty bag—and according to our intel at Cultbeauty, the KUSH mascara was the best selling product at their highly anticipated pop-up on 26 and 27 Jan in London’s Covent Garden.
But what is it that makes this mascara so special? Well, aside from its hemp-derived cannabis oil conditioning properties (known for delivering serious hydration), it’s creamy texture provides the easiest application of any mascara I’ve ever used. It’s buildable—tick!—which means if you’re one of those people who likes to up the ante after work for an evening out, you can coat your lashes again and there’s no need to worry about clumping.
The tapered, tree-shape brush uses criss-cross bristles which helps to coat every single lash insight and leaves them ultra defined with major volume. To be honest, I’m not sure you could ask much more from a mascara. I’m wearing it in the below picture, and I’ve never seen my lashes look more dramatic without extensions or a lash lift. It’s the perfect ‘every day mascara’ when all you want is a little drama on your eyes and not much else.
Published at Thu, 07 Feb 2019 06:38:00 +0000