This Balm Is Almost 90 Years Old, and Everyone I Know Still Loves It

Created by Elizabeth Arden herself, the balm is a blend of vitamin E and petrolatum that was specially created to soothe the skin of clients at her Red Door salon in New York. In line with Arden’s ethos on all things beauty, it was specially formulated to actually do good to the skin—healing it from the outside, rather than just masking the problem like many other cosmetics at the time. Legend has it that the name came about when one of Arden’s regular clients used the balm to treat her child’s grazed knee. Eight hours later, the skin was healed, Arden had a name for her product and a beauty best seller was born.

Published at Thu, 07 Feb 2019 06:08:00 +0000