Introducing Who What Wear Beauty

Seeing beauty through a fashion girl’s lens means that we’ll be calling upon the very coolest creatives, figureheads and tastemakers across the UK and beyond to bring you the nitty-gritty without the hyperbole: Does that Instagram-famous zillion-pound eye cream actually combat dark circles? Should I pay attention to sell-by dates? Is contouring dead? Will I look stupid with skinny brows? Can someone cool and discerning just trial all of the new high-street beauty products so I don’t have to?

We’ll also have exclusive access to some pretty major names, with your favourite celebrities, influencers, editors and makeup artists doing things like taking on our three-minute makeup challenge (more to come on that front—stay tuned), revealing the products they genuinely use on their own faces and giving us a heads-up on cult products before they hit the mainstream.

It’s still early days, and I want to hear from you as to how we can best serve your beauty needs (DM me and the team on any time), but there are already some corkers I’d like to direct you to. Margot Robbie’s makeup artist, the legendary Pati Dubroff, kindly opened up her real-life makeup bag to us. We have the down-low on “Dynasty Face,” aka the beauty trend that is going to see 2019 move away from no-makeup makeup. Rosie Huntington-Whitely shared her airport beauty capsule kit, and it has filled us with hope for that next Stansted experience. We’ve decoded the season’s beauty looks that are already trending on our feeds and given you our hit list of fashion girls to follow for It bags as much as their manicures. Oh, and we reviewed the mascara of the moment (which I now also swear by), so you can just go straight ahead and click to purchase.

As VB (one of our biggest beauty icons) would say—kisses!

Hannah Almassi
Who What Wear UK Editor in Chief

Published at Wed, 13 Feb 2019 16:30:00 +0000