I have a hard time getting hyped about shopping for swimsuits. Maybe it’s because there are only so many ways to make so little fabric feel exciting year after year. (More cut-outs? More straps? I'd rather keep the same plain one-piece, thanks.) Swimsuit shopping can be fraught for a myriad of reasons, but here are 12 reasons to get excited about it in 2019: These new swimwear brands are doing legitimately innovative stuff and offering pieces that are just plain fun to wear. Some come from familiar names, like Target, Madewell, and Self-Portrait; others you might be learning about just now. But they'll all inspire you to hit the beach, pond, or pool this summer.
Shop some of our favorite new swimwear brands, ahead.
Published at Mon, 11 Mar 2019 16:00:00 +0000