First Look: Anthropologie Is Launching Plus Sizes
In the past year some of the most well-known and beloved brands in the country have worked to make shopping more size-inclusive. J.Crew and Loft launched their first plus-size collections; Old Navy brought its plus-size line back into stores after more than a decade of selling it only online. Now another retailer is taking a major step to welcome even more customers into the fold.
Anthropologie is expanding into plus sizes for the very first time, with a new collection titled A+nthropologie. (It can also be referred to as APlus by Anthropologie.) It launches with 120 pieces from the retailer's core spring 2019 line—a mix of in-house labels like Pilcro and Essentials by Anthropologie as well as outside brands including Cloth & Stone and DL1961—in sizes 16W to 26W. Prices start at $48 and cap out at $260.
This expansion has been a long time coming, says Richa Srivastava, the retailer's managing director of design: "Only in the past year or so did we arrive at a place where we were confident we could execute in a considered way, and deliver a collection that would suit her wants and needs—and ultimately bring her joy.”
When the collection launches on March 15, Anthropologie's full range will be 00P to 26W. (The retailer debuted petite sizing in 2012.) A+nthropologie will be available online as well as in 10 brick-and-mortar locations across the United States and Canada.
“For Anthropologie, the goal is to be the place where everyone comes to feel like the best version of themselves," said Anu Narayanan, the retailer's chief merchandising officer. "We want to give every woman a wealth of options—and an experience that exceeds her expectations.”
The first-ever images of A+nthropologie feature three of our favorite curve models—Ali Tate, Candice Huffine, and Paloma Elsesser—photographed in Mexico City in pieces from the collection. Glamour got an exclusive look at the (incredibly fun) pictures. Check out Anthropologie's first-ever size-inclusive offering, below.
Published at Fri, 15 Mar 2019 15:14:00 +0000