Late last month Glossier sent the internet into a frenzy with a cryptic Instagram post: a photo spinning gold “G” and a link to a mysterious new account called Glossier Play. The news kicked off hundreds of comments, tweets, and articles wondering what the new venture could possibly be.
Guesses spanned from sex toys to weed (I’d be into both, tbh), with many thinking it wouldn’t be a product line at all, but some kind of platform like a music streaming service or new online community.
When the brand finally dropped this month, it seemed so perfect that no one guessed. Glossier Play is a line of high-pigment, colorful makeup that the brand refers to as “dialed-up makeup extras.” And that’s the perfect description. The six piece collection is a departure from Glossier’s previous skin-focused offerings and includes glitter gel pots, rainbow bright eyeliner pencils, a liquid highlighter, glossy lipsticks, and two tools. In the campaign images the models are still wearing minimal skin makeup, and the products all seem fairly intuitive to use (glitter doesn’t require the same amount of skill level as contouring), so the OG brand’s DNA is still there. And of course, it’s all impossibly cool.
The launch got mixed reviews, some were thrilled with the glossy, glittery offerings, and others were disappointed in the fact that it was more makeup products. I personally sat somewhere in the middle. While I think creating a whole separate brand for Play seems like an interesting marketing call—and was a little disappointed it wasn’t something out of left field—after watching Troye Sivan (one of my many internet boyfriends) pout and apply glitter in the campaign video, I couldn’t wait to get my hands on it.
When the entire collection landed on my desk, I got the hype. Having been stuck in a neutral rut for months, it made me actually want to make plans so I could wear fun makeup. Not that the products wouldn’t look good at the office (our senior beauty editor, Lindsay, calls the Glitter Gelée “Adult Glitter” and has worn it to work on more than one occasion), but even the brand says the products “make getting ready the best part about going out.”
At this juncture of my life, I really only go out if I’m promised dancing. That being said, I have been let down by many a makeup product that can barely hang on through a night of drinking, sweating, and getting my life on the dance floor. Given Glossier Play’s disco-heavy positioning and Colorslide Eye Pencils’ 12-hour claim, I thought the line might be up for the challenge.
Despite being captivated by the glitter, I was really excited to get into the Colorslide eyeliners, and decided to make them the base of my look. I started by creating a cat eye with the teal shade Hardcore Velvet, and lined my waterline with the baby blue Early Girl. I used a small brush to smudge the two together for a watercolor effect, and oh my God was I impressed. As a cat-eye addict I generally stick to liquid, but these pencils made me rethink my whole world. They are somehow creamy enough to glide on no problem, yet could also easily make a sharp wing—and didn’t do that weird crumbly thing in my lower waterline.
I then patted the Glitter Gelée in Phantasm, a larger iridescent glitter on with the Detailer tool, a little silicone brush that I found helpful for getting a thin, even layer. To be honest I didn’t love how the glitter looked with the liner (maybe too much action for my small eyes), but I have since tried it solo and it’s very pretty. I finished the look with a swipe of the Niteshine liquid highlighter in Pale Pearl, a baby pink, on my cheekbones and nose, and the Vinylic Lip in Pony, a taupey-brown.
Published at Thu, 28 Mar 2019 22:59:52 +0000