Alex Steinherr Breaks Down Her $18,598 a Year Beauty Routine

These days it’s nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series What It Costs to Be Me, in which we’re asking interesting women for radical transparency.

Next up? Alex Steinherr, beauty journalist, from London. The cost of her beauty routine? $18,598

Instagram is great for a multitude of beauty pursuits, but finding expert skin care and makeup advice from a grown woman, backed by serious research? Yeah, tricky. Which is what makes Alex Steinherr, the woman responsible for #AskAlex and #SundayFacial, such a unicorn. A veteran beauty journalist with 11 years under her belt as the former beauty director for British Glamour, Steinherr has seen (and tested) it all.

The cost of beauty is very much front of mind for Steinherr. “In my Sunday facials on Instagram, my readers were asking for more affordable alternatives,” she says. “I struggled with that because I felt there weren’t enough skin care products in the affordable market that were actually good enough. I’m not saying there were none, but there weren’t enough at the level of efficacy that I wanted. I’ve never wanted to recommend something just because it’s cheap—if it doesn’t work, you’re still wasting that money, whether it’s $10 or $50.” That’s what led Steinherr to pair up last year with bargain retailer Primark (the U.K.’s answer to Walmart) to create her own certified cruelty-free skin care line of wildly popular serums, micellar cleansers, and face masks. Nothing costs over five pounds, and her products sell out near instantaneously after restocking.

As far as her personal beauty expenses, most of the products and services Steinherr uses are free (the totals you see here are what it would cost if she had to pay for everything). And while she admits it’s a very sweet perk, her job really is testing and reviewing beauty. “If I’m going to talk to people about the best vitamin C serum, I want to try it all,” explains Steinherr. “If I didn’t have the opportunity to test everything out, I think my opinion wouldn’t be informed.” Even so, that doesn’t mean there are no beauty expenses for her. Her beauty spending spikes dramatically whenever she travels (which is all the time): “When I’m in Japan, I go nuts, and in America too, because there are different products available there,” she says. “For a lot of us, the passion for product is what makes us want to be beauty editors, and that curiosity never goes away.” Read on for the products and services that make the cut for Steinherr—bargain, luxury, and everything in between.

My shower and body regimen: $415

My favorite shower product of all time is Aveeno Daily Moisturizing Body Wash ($10). I want to stress that I buy it—I’m not getting this for free. I like the original, which has a very subtle scent. It just makes me happy. I rotate between that and L’Occitane Almond Oil Wash ($25). My skin is bone-dry, and in London we have super-hard water, so I need that serious moisture.

For shampoos and conditioners, I can’t even lie, I have about 20 of them. I don’t wash my hair every day—maybe twice a week, depending. Right now I’m using Kérastase Chronogiste ($36); I love the whole Chronologiste line. I also like Pureology Hydrating Shampoo ($30) and Conditioner ($32). And I’m obsessed with Color Wow Color Security Shampoo ($23). It’s a gentler, more modern version of a clarifying shampoo for people with colored hair, which I like because I get my hair styled a lot and use quite a bit of dry shampoo, which can build up.

Published at Tue, 30 Apr 2019 20:58:51 +0000